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Gideon Multimedia launches the free mobile travel guide mobiEXPLORE UK 21 October, London - How many printed guidebooks can give you the lowdown on street slang in Somerset, have the presence of mind to define ‘sultana’ for holidaymakers who may only know of ‘raisins’ and can even tell you what’s on in Leeds the week that you’re there? Gideon Multimedia, the mobile development and publishing company today launched mobiEXPLORE UK, the free mobile travel guide available for use on Smartphones. While the guide book can be dropped into a suitcase ready for a trip it can’t avoid the major pitfall of becoming outdated as soon as the ink hits the paper. Websites can be ideal for trip preparation – but when you are in London and want to find a Thai restaurant or in Manchester and need the lowdown on the nightlife they are of limited value. Gideon has taken these pain points into account and fused together the best of both worlds – offering an array of useful information that is accessed via your mobile phone. The MobiEXPLORE application is easy to download via a computer or SMS request, making it the ideal tool for tourists and locals alike. MobiEXPLORE offers useful maps and information about the local area and places of interest. The application also boasts a handy search facility, listing local hotels, B&Bs, camping areas and hostels along with restaurants, cafes and pubs. One you’ve found the perfect place, simply hit the call button and make your booking. And because the application is a download that works offline, these features can be enjoyed without the additional charges incurred by traditional online applications. Whether you are looking for advice on local sporting events, festivals, culture or nightlife, mobiEXPLORE offers tailored information designed to help you make the most of your stay. The application can also be used to go online for up to the minute weather forecasts, news, special offers, promotions and discounts. Simple to use and easy to navigate, the mobiEXPLORE application has won a number of accolades in recognition of its innovative design. The UK launch is the first in a 10 country roll out, with applications for Italy, France, Spain, Germany, Austria, Greece, Hungary, Portugal and Holland being lauchced by June 2009.
Press contact: Claire Jones |